Living and breathing the marketing and management of a wine recognized the world over for nearly 20 years is a significant advantage—and a notable value to my clients. I have worked in several functional areas for high-profile wineries, both in Napa Valley and in France. Having worked closely over the years with three CEOs and a collaborative team of executives, I tend to see your opportunities and challenges through the eyes of a seasoned senior manager.
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[accordion title='Winery & Vineyard Acquisition Due Diligence' class='accordion']Assessment of existing vines, winery facilities & personnel; financial projections toward best-price purchases & long-term valuations.[/accordion]
[accordion title='New Winery & Vineyard Planning' class='accordian']Assessment of vineyard opportunities, site planning, winery facility planning, business plans & marketing strategy.[/accordion]
[accordion title='Sale Valuations for Wineries & Vineyards' class='accordian']Assessment of existing vines, facilities & personnel; financial projections.[/accordion]
[accordion title='Strategic Planning' class='accordian']Analysis of competitive strategy, P&L strengths & weaknesses, balance sheet vigor; creation of five- and ten-year wine availability plans.[/accordion]
[accordion title='Competitive Wine Evaluation' class='accordion']Evaluation and competitive assessment of your wines against others by means of both blind and label-revealed horizontal & vertical tastings.[/accordion]
[accordion title='Brand Building & Story Development' class='accordion']Creation & elaboration of a clear, unique story that resonates meaningfully with both trade and consumers.[/accordion]
[accordion title='Direct-to-Consumer Sales Strategy' class='accordian']Includes wine club strategy, creation and development; integration with digital strategy; enhancing tasting room sales.[/accordion]
[accordion title='Digital Strategy & Website Design' class='accordian']Analysis of website functionality, architecture and design, including e-commerce modules.[/accordion]
[accordion title='Guest Relations Strategy & Execution' class='accordian']Revenue enhancement; tour staff training and management; tasting room architecture and design; visitor flow.[/accordion]
[accordion title='Packaging Design' class='accordian']Includes design of labels, brochures, vintage description hand-outs, shelf-talkers, shippers, wine totes, etc.[/accordion]
[accordion title='Talent Consultation' class='accordian']Organization chart analysis; interview and résumé review services provided to give you another perspective on candidates for both managerial and line positions.[/accordion]
[/accordions]“A mind is like a parachute. It doesn’t work if it isn’t open.”
Frank Zappa
